Lana Mustard

LANA means „wool“ in Italian. This is also the name of a town in South Tyrol, which is located a few kilometres south of Merano and is often visited due to its magnificent nature. However, the idea for the design of our healthy non-woven wallpaper LANA does not originate in this region, but is closely linked to Brussels.

The fine art of lace making

Our designers were oriented towards the so-called Brussels lace. Since about 1700, the fine art of lace making has been known in the Belgian capital. In traditional laces, threads are pulled from a canvas-bound woven fabric, whereupon the resulting holes are embroidered with buttonhole stitch. High-quality dresses, lingerie, tablecloths and textile decorations can be designed with lace. Our designers zoomed closer, simplified the ornamentation, divided it into simple, rather flat shapes and finally wrapped it with wool – which explains the name LANA.

In order to preserve the textile „porous“ character, strong flock was used in digital printing in the gaps. With five tones – such as the golden Mustard – the flock is dark, while Black Cumin contrasts white.

Elimination of PVC and harmful printing inks

Despite the use of flock and impressive colours, you don't have to worry about the environmental compatibility of the materials used. The sustainably designed and digitally printed wallpapers from Hohenberger can be recycled without hesitation due to the absence of PVC and harmful printing inks.